Five Reasons Why Your Business Needs a Mobile Website

mobile web designIf you are the decision maker for marketing your business, then there’s no question you recognize just how necessary it is that you have a strong presence on the web. There are many ways to create this presence, from social media websites to blog sites, and you need to have a presence on all of them. One of the current, most effective means of taking complete advantage of the Internet’s marketing potential is by having a mobile site. A mobile website is exactly what it seems to be – a website specifically produced to be accessed on mobile devices. So, why does your company need to have a mobile website if its conventional web site is doing quite well?

Here are 5 convincing reasons why you need a mobile site:

Visual beauty

You may be wondering why everyone can’t view your conventional site on their mobile devices. The reality is, they can. The additional reality is that your conventional website simply does not look that good on a mobile device. Do this: access your website and reduce the view on your computer’s web browser by zooming out till you have to squint to read the content on the page. I think you would agree, this is not a good viewing experience, is it?

The statistics

The numbers don’t lie. Simply put, there are more people today who utilize their mobile devices to access the web than they do their desktop computer or laptop computers. Additionally, a lot of people who are on the Internet today ONLY do so through their mobile devices. Can your business afford not to meet this significantly big sector of the market?

The cost of data transfer

A significant number of mobile customers must pay data transfer charges. Conventional websites have much more data than mobile websites, and therefore can cost people a great deal of money to view your website. Ask yourself this: how many customers are willing to have to pay you in order to have you market to them?

Navigation

As mentioned before, conventional websites are a great deal smaller on those small mobile device displays. This means that visitors to your website need to do a great deal of scrolling in order to view the whole page… and let’s be honest, website visitors would rather not work in order to view a web page. Likewise, it’s almost impossible to tap navigation buttons on such a small display when the website hasn’t been enhanced for mobile devices.

Today’s audience on the web

The truth is that a lot of people, including your potential clients, access the web by means of a mobile device. This also means that a lot of people utilize their mobile devices for a great number of things – shopping, searching, entertainment, and a whole lot more – plus these are all features you could include in your mobile site to widen your reach and increase your client base.

As you may see, there are a number of excellent reasons to design a mobile web site for your business as quickly as you can. The mobile website experts at Hurricane Web Design can help you create a mobile site for your business. Feel free to contact us at 604-477-1996 or email us at questions@hurricanewebdesign.com.