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It’s Time to Get Your Modern E-Commerce Site on the Web

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Are you a business owner? Are you in the process of establishing a new business? Even if you are only in the “could do” stage, you need to think about getting a site for your business on the web. This is the place where millions of people will come to see what your new business may have to offer them. If you want to gain the widest possible exposure for your business, this is one step you definitely need to take.

It Isn’t Hard to Build a Site, But it Needs to Be a Good One.

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It’s hardly a chore these days to put up an official site for your business. But just because you can do it doesn’t mean you should. If you don’t know exactly what you’re doing, you just may make a mess of things. This is why it’s always a good idea to get professional help from an expert in these matters. If you want to establish a first-class modern e-commerce site, it makes sense to take counsel from a pro.

What Features Should Your Official Company Website Include?

shopping-cartThere are some very important features that your new website will need to have. One of them is first class e-commerce web design. To be seen as a credible competitor, your site will need to contain such elements as a web store and shopping cart. It will also need to make use of the latest modern responsive website design features.

It’s an excellent idea to install an instant messenger system on your site so that visitors can quickly reach you with any questions, comments, or concerns that they may have. You can also have your official website synced up with your Twitter feed so that visitors can get the latest news.

A Fully Modern Web Design is the Mark of a Credible Online Vendor

If you want to survive in your chosen industry, you will need to establish instant credibility with the public. The way to do this is to present your prospective customers with a fully modern web design. Your site needs to be able to give your customers everything they need to quickly and easily make a purchase from you.

Calling upon the services of a professional e-commerce website developer is your best bet in this situation. At a stroke, you can get the aid and counsel of experts in the industry. If you want to make the best possible first impression on millions of visitors, you need a website of the best possible quality. This is only possible when you hire design experts to build your official company site.

Vancouver Web Design

Hurricane Web Design Vancouver
#1002 – 1831 Robson Street
Vancouver, BC V6G 1E4
(604) 256-7081

Five Reasons Why Your Business Needs a Mobile Website

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mobile web designIf you are the decision maker for marketing your business, then there’s no question you recognize just how necessary it is that you have a strong presence on the web. There are many ways to create this presence, from social media websites to blog sites, and you need to have a presence on all of them. One of the current, most effective means of taking complete advantage of the Internet’s marketing potential is by having a mobile site. A mobile website is exactly what it seems to be – a website specifically produced to be accessed on mobile devices. So, why does your company need to have a mobile website if its conventional web site is doing quite well?

Here are 5 convincing reasons why you need a mobile site:

Visual beauty

You may be wondering why everyone can’t view your conventional site on their mobile devices. The reality is, they can. The additional reality is that your conventional website simply does not look that good on a mobile device. Do this: access your website and reduce the view on your computer’s web browser by zooming out until you have to squint to read the content on the page. I think you would agree, this is not a good viewing experience, is it?

The statistics

The numbers don’t lie. Simply put, there are more people today who utilize their mobile devices to access the web than they do their desktop computer or laptop computers. Additionally, a lot of people who are on the Internet today ONLY do so through their mobile devices. Can your business afford not to meet this significantly big sector of the market?

The cost of data transfer

A significant number of mobile customers must pay data transfer charges. Conventional websites have much more data than mobile websites and therefore can cost people a great deal of money to view your website. Ask yourself this: how many customers are willing to have to pay you in order to have your market to them?

Navigation

As mentioned before, conventional websites are a great deal smaller on those small mobile device displays. This means that visitors to your website need to do a great deal of scrolling in order to view the whole page… and let’s be honest, website visitors would rather not work in order to view a web page. Likewise, it’s almost impossible to tap navigation buttons on such a small display when the website hasn’t been enhanced for mobile devices.

Today’s audience on the web

The truth is that a lot of people, including your potential clients, access the web by means of a mobile device. This also means that a lot of people utilize their mobile devices for a great number of things – shopping, searching, entertainment, and a whole lot more – plus these are all features you could include in your mobile site to widen your reach and increase your client base.

As you may see, there are a number of excellent reasons to design a mobile website for your business as quickly as you can. The mobile website experts at Hurricane Web Design can help you create a mobile site for your business. Feel free to contact us at 604-477-1996 or email us at questions@hurricanewebdesign.com.

Web Design Company Vancouver

Hurricane Web Design Vancouver
#1002 – 1831 Robson Street
Vancouver, BC V6G 1E4
(604) 256-7081

Design by committee

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It’s so easy to tell when a design has been put through a committee instead of having one person in charge of a design. In all of my experience of designing by committee, the focus seems to get lost. Everybody feels they have to have input and a piece of the design. Let’s face it, we all think differently. The designer may have a great idea but it can get messed up by a committee of people with different ideas.

A perfect example of “Design by committee” is the recent redesign of the Vancouver Canucks’ uniforms. It looks as though it started out as a good idea but went sideways before it was completed. They got some things right and something terribly wrong.

Here is what I think the conversation sounded like when the committee got together to decide what to do…

Member #1: “We really should go back to the vintage color style of the uniforms. Everybody seems to love the blue/green/white by looking at our jersey sales. The vintage jerseys are outselling our current version. Plus, the color represents the west coast so much better.”

Committee Head: “I like the color, but we can’t get rid of the constipated whale logo. Even though an Orca in need of a laxative has nothing to do with a Canuck, we have to keep it. The ownership group is Orca Bay so we have to keep it.”

Member #1: “But the color of the whale logo is all wrong for the vintage color scheme. It just won’t work.”

Committee Head: “How about we change the color of the constipated whale so it’s just blue, black and white? I know it will look all washed out but it will work, I think.”

Member #3: “Wait! We should put the vintage logo on the jersey and get rid of the whale.”

Committee Head: “We absolutely cannot get rid of the whale. Corporate will not go for that even though our fans like the vintage logo so much better.”

Member #3: “Then we should put the vintage logo on each shoulder. There’s lots of room on the jerseys for us to clutter it up.”

Committee Head: “Good idea. We wouldn’t want to have a focused logo so let’s have two.”

Member #4: “With the Olympics coming in 2010 we’re going to have a lot of tourists visiting Vancouver. We really need to put “Vancouver” somewhere on the jerseys so all of these people can buy our hockey jersey and say ‘We’ve been in Vancouver.’ ”

Committee Head: “That’s a fantastic idea. What a great way to add more clutter. Plus, our fans are so dumb they probably don’t know they live in Vancouver. How smart can they be when they liked the vintage jerseys instead of the version we’ve had for the past ten years that we spent so much money on designing? Decision made. Meeting adjourned.”

All of this is a perfect example of a ‘kludge’ (or alternatively ‘kluge’) which is defined by the Oxford English Dictionary as:

“An ill-assorted collection of poorly matching parts, forming a distressing whole.”

By the way, this redesign cost the team $1 million.

Web Design Services Vancouver

Hurricane Web Design Vancouver
#1002 – 1831 Robson Street
Vancouver, BC V6G 1E4
(604) 256-7081