Undoubtedly, the advancements in technology have changed the world of marketing completely. Unlike yesterday, marketing and advertisements today are not just limited to billboards and a few TV commercials. Companies today are introducing virtual reality mobile apps to 3D ads to fascinate their customers and keep them engaged. When every company is taking the help of technology to boost their marketing strategy, the tech companies are being expected to come up with more creative and technical initiatives to market and promote their products and services.
If you too are experiencing the crushing pressure of developing innovative technological ideas for marketing, here are some killer ideas to help you out.
Over time it has become apparent that videos tend to be more captivating and thrilling than text or images. They provide a more personal insight into the company and their products. This is the reason why several companies hire young social enthusiasts to start vlogs or YouTube series. It has been observed that such series tend to make customers for a longer period. For more episodes of the series, they subscribe to your channel.
Along with making videos, it is also recommended to promote on all social media platforms such as Facebook, Instagram, and Snapchat. On Snapchat, you can create stories for each day. The same option is also available for the Instagram story.
Influencing clients emotionally is a quick yet efficient way to win more followers. Spreading happiness and love has always been one of the most efficient ways of attracting new customers. Recently, Unilever started a happiness campaign in which vending machines were used to recognize people’s smiling faces and give them free giveaways. This idea was highly appreciated by people around who took a special interest in the products. This way introduced their product while influencing them emotionally.
Face recognition is just an idea that can be used with any other marketing technique to create brand awareness and introduce a new product or service in the market.
Highly specific advertisement sometimes referred to as hyper-targeting is another blooming technique in the market. While surfing the internet, people leave a digital footprint that tells a lot about their interests and searching style. On getting a hand on this data, companies can make highly specific ads. As per their taste, style, and preferences to make their products fit their requirements fully. There is a Technology marketing agency in London that specializes in Targeted Advertising.
Improving your rank on SEO
Search Engine Optimization (SEO) is still a potential way to improve your site’s ranking on search engines and thus win more clients. To improve your position, it is essential to start and maintain a blog on a daily basis. You must upload content on your site that is sufficiently rich with substantial keywords that are searched more frequently.
You can write detailed guides, reviews about your products, helpful tips, etc. to keep your readers engaged. If any of your articles perform extraordinarily, i.e., it has more reach than usual, you can also approach a freelance SEO to help you with ranking your website.
Setting a specific budget
Whether you are a tech company or not, to progress regarding your marketing strategies, it is important to set a fixed budget for all your marketing activities. Most companies want their marketing department to stand out, but they usually fail to assign it a specific budget which is why it fails to achieve its goal. It is thus imperative for entrepreneurs to understand that like any other department in the company, marketing to requires proper funding.
Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.