compoments of successful email marketing campaign featured image

What Are The Key Components of a Successful Email Marketing Campaign?

compoments of successful email marketing campaign featured imageLet’s just start with a few numbers that will blow your mind. Jay Harper sent out a couple of emails to his contact list and made $10,895.54 from it for Red Apple Lipstick. Similarly, a web designer named Nathan Barry made about $12,000 in sales in the first 24 hours of an eBook launch. In the first year, his email campaign brought them over $85,000. Almost 92% of all online businesses have confessed that email has been producing positive returns for them.

Why are email marketing campaigns effective for every business?

Everyone who uses a computer and the internet has sent at least one email in their lifetime. Firstly, research shows that over 83% of all online marketers are not utilizing email marketing simply because they do not have the technology or workforce to track and measure the metrics following the campaign. Secondly, 91% of all US adults like receiving promotional offers from businesses via email.

Email marketing is easy, efficient and economical. Even if you own a new company that is starting from scratch with a bucket-load of debt, you can easily make money by sending a few emails.

How to ace your email marketing campaign?

Well, irrespective of your business finances and understanding debt program’s details, you can move ahead with an email marketing campaign. It does not involve a lot of cash, and it does not involve a lot of labor either if you have the right software doing the job for you.

email marketing

Are you mobile?

It is the first question any digital marketing expert will ask you the moment you approach them for economic marketing solutions. Not a lot of companies and businesses are online at the moment. In fact, a few of the most well-known companies in the USA are not yet fully mobile. They may have AMPs and responsive website content, yet they lack native applications. More people are shopping from mobile devices right now than people buying at the store or from desktops.

You need emails for mobile as well. Responsive emails are a thing now, and you need them to reach to your potential customers. Recent research shows that recipients immediately delete emails that are non-responsive to their mobile screen. In fact, if you are not yet mobile, you may be losing close to 61% of all potential shoppers. 40% of them are likely to go to your competitor sites if they are mobile optimized.

Use a reputed service

MailChimp is a great option for both beginners and pros. They even offer unique segregation methods for the users. You can segregate according to signup date, purchase history, demographics, behavioral history and geographic location. Getting the premium deal with MailChimp is like winning the email-marketing lottery for all entrepreneurs. The service is reliable, affordable and easy to use.

You can experiment around, try new segmentations and customize your messages for each recipient group. Follow up with tools that detect recipient behavior. Following the recipient metrics is crucial for all email marketers, irrespective of their niche and production size.

What’s your subject line?

Once Marketing Experiments ran an A/B test on subject lines, and they found that they were able to increase their CTR by a whopping 125% by simply testing their subject lines. Now, testing for a subject line may seem like a slop-job. Something unsophisticated and unnecessary. However, the metrics from the history of email marketing campaigns teach us better.

You will find endless studies on crafting the perfect subject line for invoking customer curiosity. There are all kinds of findings. You will find long ones, short ones, ones that involve numbers and special symbols. We have discovered that personal and interrogative subject lines work best for solution companies and services. Mentioning a part of the offer works best for most seller/retail stores online. However, there is no one perfect line. What works for other sellers, might not work for you. Run your own A/B test and find out which one does.

Is your provider delivering?

Undelivered emails equal unattained profit. If you are a big business, you may be losing out millions. If you are a small business, you are losing out on precious potential customers. You cannot leave those “undelivered” emails and move on with your next project.

Sometimes, all you need is a better provider. Almost 12% of total emails never reach their correct recipient; they simply go missing. About 7% of global emails end up in spam folders. That is why you need email tracking tools, which can tell you about the immediate fate of each email you are sending out, using your email marketing service right now.

It is also the difference between getting a reputable service provider and a cheap new one. Most global service providers work day and night to whitelist your ISPs. They make sure that your email IDs remain in the clear. Getting whitelisted is one of the best ways to ensure email delivery to the relevant recipients on time.

Follow up

Only sending emails and forgetting all about them is not enough. You need to follow up with further emails. A good service provider will always offer you an option to create the autoresponder sequence. Seize the opportunity to introduce yourself and your business. Include visual elements to create a stronger impact. Product photos and offer images are not a bad idea. Be as detailed as possible since most of your target customers will open marketing emails in their leisure time. Keep the language crisp and the content straight forward.

The content of the email will vary depending upon your business status and motive. While some companies like to go to pitching directly, others like to be more formal with the introduction. You can get many ideas online and check out more A/B testing on the subject of emails that work for new businesses in 2017.

simon morrisSimon Morris is an experienced and skilled Business consultant and financial advisor in the USA. He helps clients both personal and professional in long-term wealth building plans. During his spare time he loves to write on business, finance, marketing, and social media. He loves to share his knowledge and expert tips with his readers.

Email marketing solutions for your business debts featured image

Deploy Effective Email Marketing Solutions For Your Business Debts!

Email marketing solutions for your business debts featured image
Business debts take a toll on the functions and the operations of your company. However, the sooner you eliminate them, the better! There are several ways via which you can realise business debts, and one of the most efficient ways is via email marketing!

Understanding email marketing and business debts

Emails have become an integral part of the business world today. In fact, they have replaced traditional communication in offices across the globe. They are faster and convenient. Email marketing has developed to spread awareness and education to customers. It also is used for recovering business debts as well. For the email marketing campaign to be successful, it is crucial for you to ensure that the language and the choice of words are appropriate for you to collect pending debts.

Be familiar with the basics

When it comes to email marketing for recovering debts, you need to be familiar with the basics. You have to create a collection strategy that helps you to realise the amount pending from defaulters. A key message needs to be developed and sent out to people. The emails are sent automatically to them so that the message reaches their inbox. You also can create a unique set of messages for collection and use the ones that are appropriate for each case.

It is crucial for you to be unique in your approach and ensure that you receive alerts when the client pays back the pending debts. The biggest advantage of email marketing for debt recovery is that it is cost effective. It saves you the time and money from making individual collection calls. Secondly, it also helps you to send some emails to defaulters at a single click. It spreads awareness of the nature of the debts pending and helps you get an account of the amount due from a single source.

How do emails help you in debt collection?

Email marketing also helps you to collect the debts that are pending from clients in a way that is non-intimidating. You can get free reports when it comes to the collection status. You also can offer online payment options in your email so that people get a link to give you back the money. In fact, if you are a collection agency you can also share tips and other articles when it comes to email marketing and the collection of pending debts. These are ways via which you can get your money back. Sometimes debtors forget they owe you money and so an email is an effective and polite way of reminding them. There is no need for you to go harsh with them in the first instance. You can subtly ask them for your money back. Most of the time the online payment options will help you realise your money faster with just a simple email.

Scheduled emails are sent to people at regular intervals

When it comes to email marketing for debt collection, it is important for you to ensure that they are sent to the debtor at regular intervals till the money is not realised. With the aid of email marketing, you can schedule these emails at regular intervals automatically. You do not have to resort to manual means and remember when to send them to debtors.

email on a mobile phone

Business debt consolidation – awareness and education

Esteemed company says that when it comes to business debts, some debtors look for remedies in the form of business debt consolidation. This means that all their pending debts are clubbed together under a single umbrella. These debts can be paid off in reduced instalments over a passage of time. Email marketing also helps businesses and collection agencies spread awareness on business debt consolidation. They help people to get back their money in an organised and consistent manner.
Improve the success rates of debt collection with email marketing campaigns

Email marketing campaigns have improved the success rates of debt collection online. They can establish active communication and trust. Moreover, most debtors are often offended by the intimidating calls that are made by collection and debt agencies. You can get back your money with the aid of simple reminders that are sent at regular intervals to the clients that owe you money.

Focus on a targeted audience for debt collection

The biggest advantage of email marketing is that it is focused on a targeted audience. The costs are just a fraction of the traditional communication costs that you incur when you send out these emails to a large group of people. With email marketing, you can create deeper relationships as the written communication will have a message that is to the point with instructions as to payment options and mode. With email marketing, you can control the people who see and read the email. This means you have no fears of it falling into the wrong hands. The recipient of the email will also receive information as to the mode of payment options from a single source. There are no print costs or advertising costs for both parties to be borne and this is what makes it very attractive and affordable.

Email marketing provides you with affordable solutions

Business debts are a liability for every company, however, with the affordable solutions for email marketing, you can remind and ask your clients to pay you the money on time. Even if you are a small business, you can reap the benefits of email marketing for your company. Deploy experts from good SEO companies to help and guide you. However, when it comes to email marketing, ensure that you have the right email strategy and advisor to plan it actually for you. This takes time, and a customized plan should be devised for success.

Take time to research well. Choose a company that has proven track records and positive reviews. Business debts can be realized, and they do not have to be a liability on your business forever!

Walter MooreWalter Moore has worked as a social media strategist in the SEO industry for seven years. He has written numerous articles and blog posts on topics related to social media marketing, including gaining visibility by leveraging followers for Instagram.