Although being here for quite a long time now, marketing has never been this challenging and technical as is it is now. There are more consumers than before, more products than before, more competition than before and ultimately, more marketing than before. It is everywhere.
Marketing has a global impact. It decides whether a product will survive or flop in the market. And this is not based on the quality or price of the product. You just need to know how successful it is being advertised.
Marketing is even being taught as a proper subject at most Management Institutes. The diversity and competition in marketing have allowed it to be taught worldwide as an essential management subject.
So what marks marketing as this essential and vital? Well, every new product faces competition even before its release into the market from its competitors. To beat the competitors’ market and get your product’s sales off the charts, you first require exposure of your product. In other words, you need people to know about your product before making them buy it.
So, how do we advertise a product? There are quite a lot of ways ranging from the old school posters and flyers to website designing, huge billboards and the game-changing television commercials. Yes, television commercials proved to be an outstanding way of advertising, but there is something which has revolutionized it all together.
Social media marketing is the latest focus of marketing managers. Social media offers enormous traffics, allowing for targeted advertising providing amazing results. Master marketers are flocking to social media, and with the tips described below, it is a high chance you may also top the social media marketing game.
1. Make them Think
Everyone loves a little bit of mystery. People think about things which they do not understand. Before launching your product in the market, most interestingly about it on social sites and the product’s blog. People will wonder and wait for the product to release.
This tactic needs proper execution, people need to be surprised interestingly, and the reveal should be exciting. Where this thing takes time as well as a lot effort, It sure will gather you traffic and attention even before the release.
2. Visuals are your Friend
See marketing lessons worth thousands of dollars or ask an expert, everyone will sure tell you to never resort to words where you can utilize visuals. Visualization increases your work considerably, but it is always worth the effort. People never give words or paragraphs as much importance as they give to visuals. Visuals catch the social media user’s focus. Just make sure to create interesting visuals. Instagram is the social network of visuals. Use as many visuals as you can to gain followers on Instagram fast.
3. Follow the Trends or Create One
Many brands prominent on social media interact with their audience through catchy phrases, exciting visuals and even dialogues famous from viral stuff on the internet. People tend to follow the stuff in trend, and when you are utilizing the trend to your benefit, it sure will give you its results.
4. Hand It Over To ‘Professionals’
Not literally hand over, just make use of the fame of prominent social media celebrities. Many social media celebrities do pay promotions, which in turn make the product advertised to the followers on their accounts. This is quite a good option if you are having trouble in achieving required numbers of traffic yourself. The followers of celebrities tend to follow them, so each thing advertised by them gets used by a lot of their followers.
5. Find Your Desired Audience
Suppose your product is a toy for babies or you just want to advertise a service for women. The toy’s Ad has no purpose in the feed of teenagers’ accounts. It should display in the social feed of newlyweds or someone searching for toys. Similarly, the Ad about service for women will, in most cases be useless if shown in a male’s social media feed. The point of all this, an advertisement needs to be shown only to the right person; otherwise, it would be pointless and fruitless. You need to continually analyze data and decide which audiences you need and which you don’t.
Many social sites provide multiple marketing tools, many go a step further and do it automatically for you. Make sure to use them to your benefit and achieve milestones through successful marketing.
Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.