Get Found Online and Grow Your Business With Kelowna SEO Company Hurricane Web Design
When you take the time and money to create a website, you want it to be found in search engines like Google®, Bing® and Yahoo®. You also want to ensure that your website is appealing and functional with interesting content for search engine visitors and potential clients. Just building a website or redesigning your existing site doesn’t guarantee to bring you more visitors or new visitors to your site. You can’t assume that “If you build it, they will come.” like the movie “Field of Dreams”.
Call Us Now to Get Your Free, No Obligation Website Analysis and Proposal
Our Kelowna SEO and internet marketing experts at Hurricane Web Design
are able to help your website be found, rank higher and receive more traffic.
Don’t wait for your competitor to call us before you do.
A Testimonial From Vancouver Lawyer Tim Louis
Mr. Tim Louis is a highly regarded personal injury lawyer in Vancouver and former city councillor.
What is SEO?
SEO stands for “Search Engine Optimization” and it’s a form of search engine marketing
One of the main ways internet users find websites is through the use of search engines and likely how you you found our search engine optimization company. SEO is a group of methods or strategies which improves the ability for search engines to first find and then get you better search engine rankings.
Our Search Engine Optimization services can bring you a higher return on investment than newspaper advertising
Newspaper Advertising is Not Delivering the Same Results as it Used To
Consider the difficulty and cost of running a newspaper advertisement in a series of cities or regions. For example, you’d like your advertisement to run in all of the Greater Kelowna, BC area. You’d likely have to create an advertisement for each city, have it sent to each newspaper and pay for it to run in each newspaper on a specific date or multiple edition dates.
Effective Internet Marketing at a Price You Can Afford
SEO can be a higher return on investment than traditional advertising. Contact us and talk to our Kelowna Search Engine Optimization experts to find out more about our packages and how they can help you.
The Three Main Factors for Good SEO
- Domain name
- Site content including originality and length
- Site structure (speed!)
- Original images
- Inbound – Other websites linking to you
- Outboud – Links to other related websites from yours
- Links from authority sites
- Links from social media including likes and shares
- Bounce rate
- Engaged visits from search (time on site)
Content + Links + Activity = Traffic
Good Search Engine Optimization Strategy
- The most important part of SEO is content and keywords. Get quality, original content and structure it the way search engines want.
- Try to focus on at least 10 keyword phrases for your campaign.
- Longer tail keywords are better. For example:
- “gizmo” is a short-tail keyword that would be difficult to target as there would be millions of sites focusing on that one word world-wide.
- “green LED gizmo in Burnaby” is a long-tail keyword that would be easier to target and likely get you traffic from the area you serve (if you served Burnaby).
- Comment on relevant sites to generate traffic from links back to your site.
- Link building is very important. Expand your link building across multiple sources (press releases, article marketing, and social media).
- If nobody links to you, you’ll be invisible.
- Content plus links but no activity and Google will see you as a spammer.
- Generate some human activity so Google knows you are real.
- Implement a content updating schedule.
- Have your posts immediately posted to Facebook and Twitter as this immediately gets you links back to your site.
- When starting your campaign, it’s always a good idea to do pay-per-click internet marketing at the same time. You can even focus your internet marketing on just your local area if you choose.
Want to get started on marketing your business online?
It seems that every business in Kelowna and the Okanagan is capitalizing on their internet presence these days by buying a domain name and setting up a website to display their products and services online. However, some sites rise to the top while some sink like rocks.
The more appealing your site is to both human and search-engine visitors, the better your site will be ranked in search results. Businesses that really want to maximize their online presence should hire Kelowna SEO specialists like Hurricane Web Design. We apply SEO techniques across your website and other platforms to ensure that when customers look for your product or service, they find you, not your competitor.
Good SEO or ‘white hat SEO’ is a collection of techniques tailored to your specific site, brand, and social media platforms that alert search engines to where you are on the internet and what you have to offer. SEO helps customers to find you via search engines when they go looking for products and services like yours.
Hurricane Web Design has recently expanded our offices to the beautiful Kelowna, British Columbia area, where we engage with local, national, and international clients. Our Kelowna SEO company can help your website receive a better search engine ranking, which results in more web-traffic. We help you achieve your goal that you’re found by customers who want to buy your products and services.
What is Search Engine Optimization?
People look for products and services on the internet via search engines. Optimizing your website for search engines to review and index ensures that the search engine ‘understands’ your site and is able to present your site to people looking through a search results page. SEO is a series of applied internet marketing strategies that improve the ability for search engines find and index your page, and then rank it more highly in the list of search results. In short, if your site is optimized properly, it will be better recognized and ranked by search engines and therefore be faster and easier for potential clients to find you and your offerings.
Affordable SEO That Benefits You to Help You Get More Customers
Our expert Kelowna Search Engine Optimization services bring a higher return on investment than ‘traditional’ advertising platforms.
Consider the stacked costs and slow pace of running a print advertisement in a group of cities or regions. For example, creating a print ad campaign to run concurrently in Kelowna, Lake Country, Vernon, Peachland, Summerland, and Penticton as well as Vancouver involves market research, a somewhat customized ad submitted to each city’s newspaper and paid to run for a set period of time. Once the campaign is complete, there is no way to examine the metrics of how effective your ad was in order to ‘fine tune’ your campaign. How many people received one of the newspapers you advertised in, read it, looked at the page your advertisement was on, and then how many of those people read your ad and phoned or emailed you after reading your advertisement. From those people how many became paying customers?
Compared to SEO and the analytics toolkit we use, we can find out all that information and more. Analytics tools tell us valuable information both about the viewer’s interests, and how effective our content and placement were and all for a fraction of the cost of a print ad campaign. Return on investment is much greater using search engine marketing and SEO practices.
While best practices are always evolving, there are a number of effective methods for search engine optimization Kelowna
- Domain name
- Site content
- Site structure (speed!)
Content + Links + Activity = Traffic to your site!
Since search engines analyze words, the most important part of SEO is interesting information, topics and key phrases. Get quality, original content and structure it the way search engines want.
Long-tail key-phrases are the updated version of keywords. For example, gone are the days when users asked search engines for results based on one word, for example, “SEO”. The single-word approach will return millions of hits, and barely any will be relevant. Instead, today’s internet users are likely to type or speak “best kelowna seo company” into the search bar and expect search results to reflect their query. Use ten long-tail key phrases and talk about topics on your website.
Link building is very important. Build links across multiple sources (press releases, article marketing, and social media).
- Comment on relevant sites to lead traffic from those sites to your via links you leave.
- Generate some human activity so Google knows you are real and not a spammy ‘fake’-seeming site that brings no true value to visitors.
- Update your content on a regular basis.
- Post blog entries to Facebook and Twitter.
Doing so is an easy way to create links back to your site as mentioned above.
When starting out, you may want to try pay-per-click internet marketing on Google or even Facebook. Focusing your campaign on your local area will create parameters for an effective campaign.
Kelowna SEO Marketing
Established properly, SEO can bring a higher return on your investment than traditional advertising campaigns. Talk to us about our Kelowna search engine optimization services today in order to learn more about our pricing packages – we’ll tailor the perfect package to suit your needs.