What Are The Key Components of a Successful Email Marketing Campaign?
Let’s just start with a few numbers that will blow your mind. Jay Harper sent out a couple of emails to his contact list and made $10,895.54 from it for Red Apple Lipstick. Similarly, a web designer named Nathan Barry made about $12,000 in sales in the first 24 hours of an eBook launch. In the first year, his email campaign brought them over $85,000. Almost 92% of all online businesses have confessed that email has been producing positive returns for them.
Why are email marketing campaigns effective for every business?
Everyone who uses a computer and the internet has sent at least one email in their lifetime. Firstly, research shows that over 83% of all online marketers are not utilizing email marketing simply because they do not have the technology or workforce to track and measure the metrics following the campaign. Secondly, 91% of all US adults like receiving promotional offers from businesses via email.
Email marketing is easy, efficient and economical. Even if you own a new company that is starting from scratch with a bucket-load of debt, you can easily make money by sending a few emails.
How to ace your email marketing campaign?
Well, irrespective of your business finances and understanding debt program’s details, you can move ahead with an email marketing campaign. It does not involve a lot of cash, and it does not involve a lot of labor either if you have the right software doing the job for you.
Are you mobile?
It is the first question any digital marketing expert will ask you the moment you approach them for economic marketing solutions. Not a lot of companies and businesses are online at the moment. In fact, a few of the most well-known companies in the USA are not yet fully mobile. They may have AMPs and responsive website content, yet they lack native applications. More people are shopping from mobile devices right now than people buying at the store or from desktops.
You need emails for mobile as well. Responsive emails are a thing now, and you need them to reach to your potential customers. Recent research shows that recipients immediately delete emails that are non-responsive to their mobile screen. In fact, if you are not yet mobile, you may be losing close to 61% of all potential shoppers. 40% of them are likely to go to your competitor sites if they are mobile optimized.
Use a reputed service
MailChimp is a great option for both beginners and pros. They even offer unique segregation methods for the users. You can segregate according to signup date, purchase history, demographics, behavioral history and geographic location. Getting the premium deal with MailChimp is like winning the email-marketing lottery for all entrepreneurs. The service is reliable, affordable and easy to use.
You can experiment around, try new segmentations and customize your messages for each recipient group. Follow up with tools that detect recipient behavior. Following the recipient metrics is crucial for all email marketers, irrespective of their niche and production size.
What’s your subject line?
Once Marketing Experiments ran an A/B test on subject lines, and they found that they were able to increase their CTR by a whopping 125% by simply testing their subject lines. Now, testing for a subject line may seem like a slop-job. Something unsophisticated and unnecessary. However, the metrics from the history of email marketing campaigns teach us better.
You will find endless studies on crafting the perfect subject line for invoking customer curiosity. There are all kinds of findings. You will find long ones, short ones, ones that involve numbers and special symbols. We have discovered that personal and interrogative subject lines work best for solution companies and services. Mentioning a part of the offer works best for most seller/retail stores online. However, there is no one perfect line. What works for other sellers, might not work for you. Run your own A/B test and find out which one does.
Is your provider delivering?
Undelivered emails equal unattained profit. If you are a big business, you may be losing out millions. If you are a small business, you are losing out on precious potential customers. You cannot leave those “undelivered” emails and move on with your next project.
Sometimes, all you need is a better provider. Almost 12% of total emails never reach their correct recipient; they simply go missing. About 7% of global emails end up in spam folders. That is why you need email tracking tools, which can tell you about the immediate fate of each email you are sending out, using your email marketing service right now.
It is also the difference between getting a reputable service provider and a cheap new one. Most global service providers work day and night to whitelist your ISPs. They make sure that your email IDs remain in the clear. Getting whitelisted is one of the best ways to ensure email delivery to the relevant recipients on time.
Follow up
Only sending emails and forgetting all about them is not enough. You need to follow up with further emails. A good service provider will always offer you an option to create the autoresponder sequence. Seize the opportunity to introduce yourself and your business. Include visual elements to create a stronger impact. Product photos and offer images are not a bad idea. Be as detailed as possible since most of your target customers will open marketing emails in their leisure time. Keep the language crisp and the content straight forward.
The content of the email will vary depending upon your business status and motive. While some companies like to go to pitching directly, others like to be more formal with the introduction. You can get many ideas online and check out more A/B testing on the subject of emails that work for new businesses in 2017.
Simon Morris is an experienced and skilled Business consultant and financial advisor in the USA. He helps clients both personal and professional in long-term wealth building plans. During his spare time he loves to write on business, finance, marketing, and social media. He loves to share his knowledge and expert tips with his readers.
