Twitter is renowned for its ability to deliver breaking news, witty commentaries, and simply anything that is taking over the world. Moreover, it is also a good venue for Small and Midsize Businesses (SMBs) to showcase their respective brands. A recent study shows that Twitter users engage more (6.9 times) in online shopping than non-users (4.3 times a month).
The good news is that 69% of Twitter users who are also online shoppers buy from SMBs. This goes to show that the said social media channel helps in increasing sales. We all know that Facebook, LinkedIn, and Instagram rise to fame and become the powerhouses of digital marketing. So, how does Twitter keep up with its keen competitors?
If the above-mentioned information is still insufficient, here are more points to dispel your fear and doubt about Twitter:
Open the nearest laptop or mobile phone that you have with Wi-Fi connection
Click ‘Sign Up’ and fill out the necessary information
Go write your first tweet
…because really, your business can benefit in various ways from this social media channel. Here are ways on how to kick-start online marketing for your brand:
Target a wider range of audience
Twitter caters to people who love messaging, hence the limitation in characters. As time revolves, users tend to consult Twitter to get updated on the latest happenings, may it be local or international. Twitter follower service enables you to meet prospect clients!
This social media platform also houses explosive breaking news! It is best to get back-to-back to such important news because you might attract those attentive eyes lurking on Twitter! Exposing your brand or service to a wider range of audience increases the possibility of getting new clients.
Do not be daunted by the 140-character limit
According to William Strunk Jr. and E.B. White, “When a sentence is made stronger, it usually becomes shorter. Thus, brevity is the by-product of vigor.” Writing in a concise manner will give your readers a breakthrough because they can easily grasp the entirety of your content in a short period of time.
If you have to convey a message longer than 140 characters, you can go write a blog and link it on your Twitter. Alternatively, you can curate a thread of tweets by simply clicking the ‘reply’ button on your first tweet. In this way, other users can track your series of tweets chronologically. It is a good way to relay longer posts if necessary. Gain real Twitter followers free by defying the character limit by curating witty posts!
Use creative hashtags
One of Twitter’s breakthrough is the curation and popularity that hashtags achieved. Hashtags or HTs have been truly revolutionary as it functions as a sort of hyperlink that can redirect you to a pool of similar and shared interests online.
HTs also give birth to the term ‘trending’ in an online context. A certain HT becomes trending when they reach a certain number or sometimes a whopping number of tweets that reach millions! It is important to come up with creative HTs that talk about your business. This way, you can gain thousands of Twitter followers and people will remember you easily.
How do your business benefit from Twitter?
As mentioned earlier, real Twitter followers also make up the huge chunk of online shoppers. So, using Twitter as a channel to reach those people will lead to an increase in sales and profit. If you have the knack of presenting your business in a creative manner, you will surely capture the attention of real Twitter followers.
Aside from the boost in sales, your brand or business will have a wider reach and scope as compared to a conventional business. You transcend the physical shops when you engage online actively. Using Twitter as a venue for this venture will surely bear your business more profit. Do not let fear and doubt hinder the full potential of your business. Let Twitter help you reach greater heights!
Sheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.