5 Tips to Avoid SEO Scams

seo tipsIn the many years we’ve been doing search engine optimization, we’ve heard of many scams and claims from other SEO companies. The one we hear the most is offering first position guarantees. Nobody can guarantee you the first position for your keyword phrase! Only Google can guarantee you the first position. Below is a great post with tips to help you pick a good search engine optimization company for your business

5 SEO Scams You Should Avoid at All Cost!

by Wong Chendong – basicblogtips.com

Good SEO can make you a ton of money, and it’s a fact that if you know what you’re doing with it, you’ll be getting a whole lot of awesome, free traffic to your sites for as long as you’d like.

Unfortunately, there’s a lot of people out there that will promise you who-knows-what, take your money and deliver nothing but frustration.

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Always ask for testimonials/reviews from clients from whichever SEO company you choose. If they are actually doing a good job for their clients, they’d be happy to provide them to you. Make sure you get email addresses and phone numbers from these clients so that you can contact them yourself.

Also, try to avoid contracts with search engine optimization companies. We never ask for contracts and we only ask for a 30-day termination notice. If we’re not doing a good job for our clients, we don’t want them to feel as though they are stuck with us.

Give Hurricane Web Design a call at 604-477-1996 if you have any questions regarding SEO for your business and how our SEO company Vancouver can help you.

Social Signals – The New Search Engine Optimization

harness-social-mediaWe are all familiar with the idiom that word of mouth is generally thought to be the best form of advertising. People are more likely to shop in a store that has been recommended by a friend over any other form of marketing. However, up until recently internet search engines have not fully capitalized on this phenomenon. Now, search engines like Google use Social Signals as a part of their algorithm to determine how high your website will rank in search results. If you are looking to do Search Engine Optimization (SEO) for your business website, you have to make sure your site is generating positive social signals.

United Breaks Guitars – The Power of Online Word of Mouth

On March 31, 2008, musician Dave Carroll was on a United flight destined from Halifax to Omaha, Nebraska. While the plane was on the tarmac, Dave saw the luggage handlers tossing guitar cases to the ground while they finished loading the other luggage, supposedly keeping the guitars separate to have the luggage bay loaded more efficiently. Concerned, Dave checked his guitar upon retrieving it in Omaha. Indeed, his $3,500 Taylor guitar had suffered a broken neck. When he tried to make a claim for the amount, United refused, saying that Carroll had not submitted the claim within the allotted 24 hour period.

Dave Carroll decided he would play the part of Academy award-winning documentarian Michael Moore. He created a music video that he published to YouTube on July 6, 2008 entitled “United Breaks Guitars”. Ironic to the United allotted claim period, within 24 hours his video had 150,000 views. By July 9, that number had increased to 500,000. On the same day, United’s stock dropped 10%, costing stockholders around $180 million in value.

Social Signals Impact On Search Engine Optimization and your Business

Facebook, Twitter, YouTube, Google+, Pinterest, Flickr – the list of social sites online are now endless. People are connecting with others and figuratively shaking hands with one another around the globe. Strangers that have never met each other physically (though they may be neighbours) are talking, and much of it is about what they have experienced at a restaurant nearby, or the hotel they stayed at while visiting North America from Europe, or the dentist who stayed late one night to help a concerned parent when their child broke a tooth, or… you get the picture.

This online community is a gold mine to search engines. You’ve undoubtedly seen symbols like Google’s “+1” and the “Like Us On Facebook!” plea on websites. When a website (maybe yours) is linked to a positive review on Facebook or Google+, the value of that review is much higher than what can be garnered by a search engine crawling your site. When looking to rank a site, it is now important that a site that has many positive comments, reviews, and mentions on social media sites will see themselves higher in the search engine rankings than a site without.

What does this mean to the average business like yours? Simply this – managing social signals has become a necessity for you and your website’s search engine optimization. Whether you try to keep it in-house through hiring someone to manage these social signals or subcontracting it out to another company, it is imperative for business to listen and appeal to the online community. If not, someone else might sing a song on YouTube called “Bob’s Diner Spit In My Soup” or, even worse, there might be no discussion about Bob’s Diner at all. And Bob may find himself out of business.

James Blackburn is president of Canada West Internet Marketing based out of Edmonton, AB.

SEO tips for websites affected by the recent Google updates

seo-graphicThe recent Google algorithm updates in April and May have affected the rankings for a number of websites which has left many website owners wondering what to do next in regards to search engine optimization. It’s now more important than ever to make sure the content on your website is high quality and you are adhering to Google’s standards.

Atlanta SEO Company Provides Tips for Ranking Your Website After Recent Google …

“Google rolled out an update to its search ranking algorithm in April called “Penguin,” which left many website owners and businesses confused and concerned. Atlanta SEO company, Everspark Interactive provides tips for ranking your website after the …”
http://www.sfgate.com/cgi-bin/article.cgi%3Ff%3D/g/a/2012/06/05/prweb9577830.DTL

In the search engine world, change is always a constant. Google reportedly makes changes to their algorithm over 500 times per year. It can be very difficult for a business owner to stay on top of these changes while focussing on their own business. If you find yourself in this position, contact a Search Engine Optimization company like Hurricane Web Design. We can take care of any algorithm changes that may affect the SEO on your website while you focus on what you do best.