5 Must Have Features of a Startup Website

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In today’s digital age, having an online presence is essential for any business, especially a startup. Your website is where consumers will go to research your products/services, learn more about your company, and, most importantly, make a purchase. In order to convert visitors to your site into leads, there are certain essential things to include on your website. Ensure your site has these five must-have features, and you are sure to see conversions skyrocket.

Easily Accessible Contact Information

An easy route for customers to contact your business is key. If applicable, include your business phone number/email in the header, showcase detailed contact information in the footer, and have a contact page for visitors. Link to your social profiles aside the contact information.

It should be explicitly clear to all visitors how they should contact you. If a visitor has a question, you don’t want them to be searching around trying to find your phone number or email. Additionally, if you give users the option of contacting you through a form, make sure that you only require that they fill out the minimum number of necessary fields. If a user needs to fill out ten fields in order to contact you, they may be less inclined to do so, at which point you’ve lost a potential lead.

Let’s take a look at a couple of examples of startups and young businesses that have structured their sites the right way. Community Tax, an accounting startup in Chicago, makes sure to provide multiple ways of contacting the company throughout the site. Let’s look specifically at the homepage. The phone number is in the top nav along with a CTA that takes the user to the Contact page. There are also multiple contact forms throughout the homepage, so the user is never left wondering where or how they contact the company.

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Blog

Maintaining a blog is essential for any startup business to stay relevant in its respective industry. Creating blog posts is beneficial for your customers and your site’s search engine optimization. Companies that published 16 or more blog posts a month received approximately 4.5 times more leads than companies that published 0-4 blog posts a month, according to a Hubspot study. Thus, it is essential to publish fresh content frequently.

Cater your startup’s business blog for your brand, company goals, and your target audience. The company blog is an opportunity to educate and develop lasting relationships with customers. A blog adds value to your audience and gives your startup business a voice. Leverage high-quality original videos and photos about your business within your posts. Research, plan, and create content for your blog often; it could prove to be your top performing marketing channel.

Our next example comes from BioClarity, a startup skincare company. BioClarity focuses their blog posts on the topics that their target market is most interested in – anything related to acne and acne treatment. By posting regularly and writing on topics that their audience cares about, they are building a connection with potential customers and most likely converting more visitors through their blog.

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Clear Call-to-Action

A visitor has landed on the page, now keep them on your site. Use a call-to-action to direct customers down the conversion path. The call-to-action should be clearly identified and should be in multiple areas throughout the website. Ensure your website visitors understand what your startup has to offer and how to obtain it as soon as possible.

Entice customers with variations of your call-to-action with different colors and fonts that stand out from the rest of the homepage. Always be testing call-to-action buttons to see what works best for driving conversions.

Optimize your call-to-action buttons for mobile visitors. Create a large contrasting button that is easy to tap and click. Online e-commerce and subscription-based sites like BarkBox often do a great job of having concise call-to-action buttons included their respective homepages.

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User-Friendly and Mobile-Friendly

A clean website design and functionality are important for a startup website. Develop a succinct path to the different pages of your site. Site architecture and structure maintains the integrity of your site. Utilize a hamburger menu for responsive design; this will help mobile users (who will most likely make up the majority of your website visitors) locate website sections.

In addition to your site navigation, including a search box feature so customers can quickly locate the information they may need. Use visitor search box queries to improve site navigation, inspire blog post ideas, and create necessary pages on your site.

Your website must load quickly. For a speedy load time, enable compression to reduce the size of your CSS, HTML, optimize images, leverage browser caching, and reduce redirects. Page speed affects your search engine optimization and conversions on site.

Your website might look great, but does it guide visitors and help them fully understand the value of your startup business? In addition to a stellar layout and design, be sure to include the imperative “so what” information about your business. Show the value of your startup product or service and lure your audience into conversions.

Social Proof & Testimonials

Include this on your homepage to establish validity and credibility with visitors. Reviews and partnerships are trust signals for visitors. ChowNow has a dedicated section for testimonials and reviews about their product and services. Small local businesses can also benefit from showcasing client reviews. Although it might not always make sense to have a whole page dedicate to testimonials like ChowNow, many companies like Source Capital, display their reviews in sliders.

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Does your company have any awards or certifications in your industry? Add the recognition to the homepage; it supports the quality of your startup’s work and the image as an expert. Include the reviewer’s name, title, location, and from where the review came if applicable.

Conclusion

These five must-haves will set up your startup for success. Use your site as a 24/7 marketer. A site that stands out in your industry will ease customers into conversions. A well-written and clever copy will keep visitors converting.

Web Design Vancouver

Hurricane Web Design Vancouver
#1002 – 1831 Robson Street
Vancouver, BC V6G 1E4
(604) 256-7081


brandon-mBrandon is an SEO Specialist born and raised in Southern California that enjoys developing compelling online user experiences and marketing campaigns that search engines love.

It’s Time to Get Your Modern E-Commerce Site on the Web

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Are you a business owner? Are you in the process of establishing a new business? Even if you are only in the “could do” stage, you need to think about getting a site for your business on the web. This is the place where millions of people will come to see what your new business may have to offer them. If you want to gain the widest possible exposure for your business, this is one step you definitely need to take.

It Isn’t Hard to Build a Site, But it Needs to Be a Good One.

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It’s hardly a chore these days to put up an official site for your business. But just because you can do it doesn’t mean you should. If you don’t know exactly what you’re doing, you just may make a mess of things. This is why it’s always a good idea to get professional help from an expert in these matters. If you want to establish a first-class modern e-commerce site, it makes sense to take counsel from a pro.

What Features Should Your Official Company Website Include?

shopping-cartThere are some very important features that your new website will need to have. One of them is first class e-commerce web design. To be seen as a credible competitor, your site will need to contain such elements as a web store and shopping cart. It will also need to make use of the latest modern responsive website design features.

It’s an excellent idea to install an instant messenger system on your site so that visitors can quickly reach you with any questions, comments, or concerns that they may have. You can also have your official website synced up with your Twitter feed so that visitors can get the latest news.

A Fully Modern Web Design is the Mark of a Credible Online Vendor

If you want to survive in your chosen industry, you will need to establish instant credibility with the public. The way to do this is to present your prospective customers with a fully modern web design. Your site needs to be able to give your customers everything they need to quickly and easily make a purchase from you.

Calling upon the services of a professional e-commerce website developer is your best bet in this situation. At a stroke, you can get the aid and counsel of experts in the industry. If you want to make the best possible first impression on millions of visitors, you need a website of the best possible quality. This is only possible when you hire design experts to build your official company site.

Vancouver Web Design

Hurricane Web Design Vancouver
#1002 – 1831 Robson Street
Vancouver, BC V6G 1E4
(604) 256-7081

Key Elements in Improving UX

Designing websites for SEO and designing websites for user experience are often two very different processes. At times the priorities are at odds with each other – what is good for SEO may be difficult for the user, and vice versa. But designing a website with the needs of your visitors in mind can drastically increase your conversions.

While the population as a whole is gradually becoming more comfortable with navigating less-than-friendly websites, some groups – such as senior citizens and the visually-impaired – still struggle with accessing information from difficult or disorienting websites. Not factoring in the needs of these groups can result in a huge loss in sales. One study from the Nielsen Norman Group found that sales could increase by 35% when a website was designed to create the same experience for senior citizens as for other demographics.

Three key elements – appearance, navigation, and action – are crucial in considering how to create the best user experience on your site. Let’s take a look at some real-life examples of websites that incorporate some of the important elements of an accessible user experience.

Appearance

Readable Fonts

Using a font that is easy to read is the only way to guarantee that people gather the information you are presenting on your site. It’s also an important element of making sure your website is compliant with the Americans with Disabilities Act (ADA), which has guidelines for creating accessible web pages.

Default font size is generally 12-pixels, and using responsive web design can help maintain your layout if a user magnifies text through their browser or accesses your site from a tablet or mobile device. Some sites incorporate a magnifier right on the webpage, which is much more convenient than altering browser settings. Even if your font is a perfect size, it must also be a readable style.

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Further reading: Use Legible Font Sizes from Varvy, Choosing Web Fonts from Vieo Design

Small Chunks of Text

Website visitors are often looking for information quickly, so make it easy to skim by breaking up your content into easily absorbed sections. Separate the sections using bolded headings and subheadings, and incorporate images throughout your pages. This makes your information seem more accessible and less intimidating and makes it more likely that your visitors will stay on your site.

Further reading: Ways to Get More People to Read Your Content from Copyblogger

Vibrant and High-Contrast Colors

First impressions are always influential, but perhaps never more so than on a website. Color is the biggest factor in website first impressions, with one study finding that up to 90% of initial website judgments can be based exclusively on color choice.

Catch visitors’ attention and make navigation easier by using vibrant and/or high contrast colors throughout your site. Bold and vibrant colors are simply attractive, like this example from El Burro.

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Further reading: Vibrant Colors in Web Design from UX Planet

Navigation

Simple Navigation Bar

When visitors arrive at your site, they want to easily know where to go and how to find the information they are looking for. They also need it to be easy to jump between sections of your site. Few things are worse than coming across a website that seems impossible to navigate. Failing to optimize your site for easy navigation can have disastrous consequences that will plague your business. The navigation bar at the top of the page is the most important element of navigation: it is your opportunity to direct your visitors to the most important parts of your site. For the most user-friendly experience, lock the navigation bar, so it is always visible, no matter how far a visitor scrolls down.

TransUnion’s ShareAble for Hires does just that. Their navigation bar remains at the top of every page as an easy reference, and it has only five categories for users to choose from. These categories have specific labels that anticipate what the user might be looking for.

 

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Minimal Moving Parts

For the best user experience, visitors should be able to focus on the task at hand without getting distracted by pop-ups, chat bars, or other elements that intervene with the user’s view. Too many of these can cause a visitor to leave your website out of frustration, especially if they are persistent and have no clear exit. While these elements can be used to great effect for capturing leads, they should be used with caution and always with the user’s experience and intentions in mind.

Further reading: 10 Guidelines for Navigation from Usability Geek

Action

Guide your visitors to precisely the action you want them to take with specific and highly visible call-to-action buttons. Renovate America does this by explaining briefly about the possible tasks, and then having clearly marked buttons like ‘Find a Contractor’ and ‘Get Financing.’

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It’s important to not overuse call-to-action buttons. Place them at strategic points throughout your site, so they show up when it makes sense for a user to click it. For example, a ‘start here’ button makes sense at the top of the homepage, but a ‘try now’ button might have more success farther down on the page after the visitor has had a chance to learn about your product or services. Of course, these buttons need to follow the guidelines for color and font outlined above.

Further reading: How to Create the Perfect Call-to-Action from Optinmonster

Making it easy for your visitors to navigate your site is essential to increasing conversions. Improving your user experience will have the greatest effect on older demographics, but even younger and more tech-savvy consumers will leave your site if it is difficult to use or unattractive to them. Make your website work best for your visitors by considering all of these factors and how they can work together to create the best user experience for your customers.

Web Design Vancouver BC

Hurricane Web Design Vancouver
#1002 – 1831 Robson Street
Vancouver, BC V6G 1E4
(604) 256-7081


Cat Nilsson is a Managing Editor at 365 Business Tips. She is an expert in content marketing and non-branded growth. She enjoys writing on a plethora of topics, from SEO to social media.

5 Tips to Help Boost your Website’s SEO Ranking

If you are a newbie, you might not be familiar with the word SEO, but there is no need to worry, we will take you point by point. Let’s first get familiar with SEO. It stands for Search engine optimization. These are some methodologies and techniques that can bring your blog to the top of the ranking.

You will get more traffic to your website when a person searches Google if your work appears on the first page. Let’s look at it this way. When you are searching something on Google, you always click on the first two or three links and never bother to go further. The links on the top have the highest ranking and traffic. If you have visited any other SEO blog, you know that they all talk about these tips to rank your site because these are really important.

If you are struggling with getting your blog on the top, here are some detailed steps for you to follow. Go through these thoroughly, and you will be able to do better.

High-quality content

Use of wrong grammar and irrelevant stuff is the biggest turn-off. Imagine if you are in a hurry and try to search something, but all you are getting are long sentences which have nothing to do with the topic. Will you ever visit that site again? Likely the answer is no. Same goes for the grammatical mistakes and poor use of words. Try to increase your vocabulary and do not linger on with the same thing again and again. If your grammar is not very good, you might consider downloading a grammar checker.

Use Images

Photography Ideas Creative Occupation Design Studio Concept

It is the human psychology that he/she gets more amused by the colors and graphics. Always try to illustrate things with some pictures or videos. When a person looks at a long page of just words without visuals, it gives a negative impression on his/her mind. Imagine yourself here, you open a document, and it’s all in written form, you will try to read it at first, but at last, it will look like a big headache. You will consider another document, where things are explained with images. What seems better now? Obviously, the picture document one.

Optimize Page Speed

2018 is the age of doing things rapidly. Every single person you see is in some hurry. And what is the point of using the internet when you are not going to get the result on time? Some might consider going to the library if it will take ages to load the page.

Keep your site error free. It is a pain when after a minute full of loading the page it ends up giving an error. Also, Google and Bing consider google page speed as a plus point when ranking the site.

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Now, the point is how to increase the page loading. There are several things that you can do to make your website load faster. Some people use caching plugins. Another way to do it is by optimizing the image size. The larger the image is, the more time it will take to load the page.

Utilize headings and proper subheadings

Making your document just a massive bulk of words is such a bad option. No one likes to run into a wall of text, especially when you are trying to illustrate a procedure. Always make points or headings. Go in stepwise order. An unorderly document is never appreciated. Properly write things, as when the reader gives a glance at the page, he decides in few seconds whether or not he is going to go further. Try to make it worthwhile.


qurban shanQurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

How to Get Your First Job Using Social Media

So, you are a graduate and a bit worried about how you can land your first job? Well, Social media can be one of the options that can help you land to your first job.

As we all know Social Media in today’s world is very important to communicate and one of the best means of networking. It is just right to say that social media plays a vital role in the search for a job today.

What Social Networking Sites Do For You?

Social Networking websites are a new trend and an easy way to represent your personality and give you the opportunity to learn about job openings. By following companies and other recruiting experts, you get to know what you have to do to stand out, what are the current trends in the market you are interested and also the things that you can polish in your personality to get the job you want. These things surely help you to climb up the ladder and position yourself for new opportunities.

Social Media for Employers

Employers today need to have a glimpse at who you are beyond the confines of your resume, your cover letter or interview, so they use websites like Facebook, Twitter, Google+, LinkedIn, and Tumblr, etc. These websites not only help the employers but also give the job seekers a chance to find out more about the companies they’re interested in. Social media allows candidates to connect to the companies and among other things, learn about new job openings.
Experts say that it is not just important to be on social media, but to present yourself positively is also an important part. Because hiring managers do look at your social media profiles before making any further decisions, you must create your profile that gives the positive yet convincing image of you.

What does Research say About This Trend?

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According to a survey report, 73 percent of employers have enlisted candidates through social media, and also that 93 percent of recruiters’ reviews candidate’s social media profile before hiring them. From these figures, you can have the idea of how much great an updated social media profile is for your job search. And with this popularity of social media, one should fully take advantage of its power in searching a new job.

Tips to Use Social Media for Job Seekers

Understanding this importance and popularity of social media, here are some tips you can use to stand out in this over-crowded graduates market and land to your first job.

Complete Social Media Profile:

Accurately complete your social media account like LinkedIn, Facebook, Twitter, and Google+, etc. Fill out every field very accurately to make an account. Describe and represent yourself in a way that can stand you out. Incomplete LinkedIn profiles will lower your chance of acceptance for the job you are applying. Make your profiles strong enough to attract recruiters.

Matchup Your Profile:

Make sure the profile you make on social media matches up the profile on your resume. Differences in profiles may confuse the recruiter and may become the number one reason for recruiters to reject you.

Showcase your Work:

Don’t ever hesitate to showcase your work, any experience you have, your achievements, any training you’ve attended post all these things to stand out from the crowd. These are the best ways to distinguish yourself and tell the recruiters what you have to offer.

Follow the Companies:

You must follow all the companies you are interested in along with other companies, on all social media platforms. Companies often post the new job openings to their LinkedIn, Facebook and Twitter pages/accounts. In this way, you will remain well-aware of all the upcoming opportunities in your favorite companies.

Build Your Network:

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Build up your network by following recruiters, individuals from the industry or company you are interested in, you can quickly do it on LinkedIn. Keep track of what they are sharing; they often share many job opportunities in their network. Also, connect with your family friends or peers who may be of any help to you in finding a job. Also, try to get more followers on your social profiles so that they get a good impression.

Share and Comment:

Sharing and commenting on content can enhance your chances to be considered. Share and comment on the stuff that urges recruiters to look at your profile. You have to attract recruiters to look at your profile so they can learn who you are.

Search Every day:

If you are enthusiastic to get a job right after you complete your degree, you have to search for the jobs on daily basis. Search every day on social media for the new job openings and apply for them. You don’t want to miss out any opportunity to get hired.

Final Words

Social media is an excellent tool for finding your first job, now a day’s social media is being used for everything. It isn’t just a place to socialize, but the much-credited companies share their updates about jobs. So, don’t miss out any important updates and follow the strategies given above to find your dream job.


qurban shanQurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

5 Killer Marketing Ideas for Tech Companies

Undoubtedly, the advancements in technology have changed the world of marketing completely. Unlike yesterday, marketing and advertisements today are not just limited to billboards and a few TV commercials. Companies today are introducing virtual reality mobile apps to 3D ads to fascinate their customers and keep them engaged. When every company is taking the help of technology to boost their marketing strategy, the tech companies are being expected to come up with more creative and technical initiatives to market and promote their products and services.

If you too are experiencing the crushing pressure of developing innovative technological ideas for marketing, here are some killer ideas to help you out.

Video Content

Over time it has become apparent that videos tend to be more captivating and thrilling than text or images. They provide a more personal insight into the company and their products. This is the reason why several companies hire young social enthusiasts to start vlogs or YouTube series. It has been observed that such series tend to make customers for a longer period. For more episodes of the series, they subscribe to your channel.

Along with making videos, it is also recommended to promote on all social media platforms such as Facebook, Instagram, and Snapchat. On Snapchat, you can create stories for each day. The same option is also available for the Instagram story.

Face Recognition

Influencing clients emotionally is a quick yet efficient way to win more followers. Spreading happiness and love has always been one of the most efficient ways of attracting new customers. Recently, Unilever started a happiness campaign in which vending machines were used to recognize people’s smiling faces and give them free giveaways. This idea was highly appreciated by people around who took a special interest in the products. This way introduced their product while influencing them emotionally.

Face recognition is just an idea that can be used with any other marketing technique to create brand awareness and introduce a new product or service in the market.

Targeted Advertising

Highly specific advertisement sometimes referred to as hyper-targeting is another blooming technique in the market. While surfing the internet, people leave a digital footprint that tells a lot about their interests and searching style. On getting a hand on this data, companies can make highly specific ads. As per their taste, style, and preferences to make their products fit their requirements fully. There is a Technology marketing agency in London that specializes in Targeted Advertising.

Improving your rank on SEO

Search Engine Optimization (SEO) is still a potential way to improve your site’s ranking on search engines and thus win more clients. To improve your position, it is essential to start and maintain a blog on a daily basis. You must upload content on your site that is sufficiently rich with substantial keywords that are searched more frequently.

You can write detailed guides, reviews about your products, helpful tips, etc. to keep your readers engaged. If any of your articles perform extraordinarily, i.e., it has more reach than usual, you can also approach a freelance SEO to help you with ranking your website.

Setting a specific budget

Whether you are a tech company or not, to progress regarding your marketing strategies, it is important to set a fixed budget for all your marketing activities. Most companies want their marketing department to stand out, but they usually fail to assign it a specific budget which is why it fails to achieve its goal. It is thus imperative for entrepreneurs to understand that like any other department in the company, marketing to requires proper funding.


qurban

Qurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

 

7 Web Design Trends to Watch in 2018

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Web design has always been a creative discipline, and you could say that trends have nothing to do with creativity. You would be right up to some point, but you should also be aware of the audience that is customers. Not worrying about trends is like making an art house cinema, which is fine if you’re satisfied with a small fan base. But as we live in capitalistic times, we can’t afford to be artists without the audience. That’s why we should look at trends as some evolution of the language of our audience, for every art is a form of communication. In 2017 there were many changes in this communication, and they are the foundation of what’s gonna happen in 2018. So let’s take a look at the next steps of this language evolution that will make your sites innovative and user-friendly, at the same time keeping their beauty and consistency.

1. The world beyond the screen

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The first step in successful communication is to pull your listeners into your world. Flat design trends that were popular in the past are not gonna work anymore because they seem too strict and restrictive. People want to see what’s beyond, and your biggest tool for showing them that is shadows. We know, shadows are nothing new in the web design, but web browsers have progressed and allowed some very exciting variations. You can now play with shadows using parallax layouts and grids to achieve depth and create the illusion of the new world behind the screen.

2. Somewhere over the rainbow

Probably every person alive dreams of going over the rainbow, but not many of the web designs have the means to take them there. It is an unwritten rule that you need to stick with ‛safe’ colors, but computer monitors and screens of other devices have technologically advanced and have become able to reproduce richer colors. Every experienced and innovative SEO Agency will emphasize the importance of being courageous with your colors – combining vibrant shades and supersaturation with reimagined headers (some hard angles and slashes) will instantly attract your visitors’ eye and make them want to explore the world on the other side of the rainbow.

3. Lightweight eye candy

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It has been proven that videos are real eye candy for your visitors, but some websites have performance issues that don’t allow them to have a video background.  There is a simple solution for this problem all you have to do is to make your images move using lightweight JavaScript animations called particle backgrounds. They are made in a way that the movement is a natural part of the background, so the loading time is a piece of cake. If it sounds too good to be true, just look at the impact that similar motion graphics have on social media.

4. Personality & Character

Using motion graphic techniques mentioned above can sometimes seem automated and not live enough, so you might want to spice up things a little bit by adding some personality and character. One of the best ways to bring your site to life is to give it a unique visual voice through custom illustrations. If you find the right artist for the job, he could tailor his art to your brand, giving it personality in a playful manner. No matter what your brand identity is, there is certainly an illustration out there that is a perfect match. People like fun stuff, and if your business is in a more serious sector, these illustrations will make it more approachable to your customers.

5. Every language needs the right letters

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The textual content on your site is not there just to provide all the necessary information, but it can also be a powerful visual tool. Typography can be of great assistance in setting the tone of your website as it can build your personality and evoke emotions. There is a great opportunity to use custom fonts now that screen resolutions have become much sharper and easier to read. Big & bold is back in fashion, and if you combine it with serif and sans serif headings, it is the thing that will make your visitors keep reading.

6. Take it apart

The key to attract your customers is to try to give them an active role, and for that, you need to have interactive content. People have always loved solving puzzles and looking for clues. This tendency was recognized already at the beginning of 2017 when unconventional asymmetrical layouts were introduced. This technique of broken layouts is going to be even stronger in 2018 since it has been proven that this design can produce quite balancing layouts. So by breaking it apart, you will be able to create a beautiful balance that is distinctive and unique.

7. Take it with you

And in the end, the thing that probably everyone has been expecting – mobile browsing. There probably isn’t a single person who doesn’t at least occasionally shop on his smartphone, and this browsing has now officially surpassed desktop. There were some issues in the past, like how to create decent menus and submenus on a small screen, but now mobile design is fully mature and large number of users have already adopted it. You might not be able to enjoy the full resolution of high-quality pictures, but it certainly saves space and time with every step.

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If you look at this upcoming trends, you’ll see that these are just improvements in the communication. They will allow you to pull the customers to your world, to bribe them with the explosion of colors and to create illusions with a personal touch. These are not rules, but elements of the interactive playground where you’ll be able to fulfill everyone’s deepest desires.

Web Design Vancouver BC

Hurricane Web Design Vancouver
#1002 – 1831 Robson Street
Vancouver, BC V6G 1E4
(604) 256-7081

Top 4 Social Media Metrics in 2018

The importance of social media in 2017 simply cannot be stressed enough. With 2.56 billion people across various social networks, this is probably the single most substantial demographic relevant to marketers and business owners alike. Even some of the greatest brands in the world are followed exclusively through social networks, which presents one more strong case in favor of utilizing social media marketing for your business.

While everyone knows that the social media is vital to the success of your business, how exactly do you measure its effectiveness? Furthermore, which trends out there are the most important ones for you to focus on? These are just some of the questions digital marketers all over the world are working hard to answer. Now, while it is true that there is no definitive answer to this question, there are several social media metrics you need to pay attention to in 2018.

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1. The number of followers

The first, and also the most straightforward metric to monitor is the number of followers your brand has. Not only does this help you increase your reach but it also gives you a, more or less, objective indicator of the success of your business. Apart from this, sometimes it might be handy to know how many people are single-platform exclusive and which of them tend to follow you through numerous channels.
Establishing a number of your followers is not the only thing that could benefit your business in the long run. You might want to take a look at the popularity of others, as well. For instance, if you’re going to determine which influencers to reach out to, it is useful to be able to classify them as micro- or macro-influencers. The first ones have 10,000 to 100,000 followers, while the latter count their followers in millions.

Finally, in this way you can also compare the popularity of your brand with your competitors. However, the fact that they have more followers doesn’t necessarily mean that they have more clients or that they have better sales. Usually, the main reasons for one’s social network popularity are the quality and frequency of posted content.

2. Brand mentions

Another thing worth keeping an eye out for is brand mentions. A popular proverb claims that there is no such thing as bad media coverage, however, for a startup or an SMB, a single misstep can mean doom. Luckily, in most of these situations, the damage can be remedied if discovered on time. For this reason, turning to media monitoring tools and platforms can be just the thing you need. With the right tool, you can quickly get the so-called real data intelligence about your product, service or company and always be ready to respond accordingly.

3. The engagement-efficiency of social channels

One other thing that is common knowledge online is that every single platform has its own target demographic. For instance, tech companies favor YouTube over any other network, while those focusing on home improvement, and arts and crafts may find a more willing audience on Pinterest. Moreover, Facebook is a predominantly female network, while Snapchat mostly attracts a teen audience.

Nonetheless, what you need to have in mind is the fact that these things change. In just a couple of years, some of these teens will be in their twenties. Will they still be on Snapchat? Who knows. Still, this is a question you need to be asking yourself over and over again since you never know when the answer will change.

social-media-icons

4. Top Influencers

In one of the previous sections, we mentioned that influencers could be divided into two major groups. However, this division is not as useful as you may assume. If you were to take the number of followers as the only metric, you would think that a macro-influencer will always be more popular than their less popular counterpart, but this is not necessarily true.

Sometimes, the niche of an influencer means much more than their overall reach. For instance, if you were to open a hardware store, you would benefit more from a DIY blog with a 10,000 followers strong fan base than from a beauty blogger with 1,000,000 subscribers. The niche-specific reputation is definitely a factor you cannot afford to ignore. For this reason alone, you must continuously be on the watch for top-influencers in your industry and even keep an eye out for any rising stars you might work with in the future.

Conclusion

At the end of the day, the ‘success’ of your social media efforts mostly depends on your long-term objectives. In most cases, we are talking about the boost in sales, a breakthrough on other markets and the increase in your fan base. Nonetheless, to achieve this, you must first know exactly what your objectives are and then monitor all the metrics that are relevant to achieving them. This is also why one-size-fits-all techniques usually don’t give the desired results.


dan radakDan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

SEO Guide for Home Renovation Contractors: Get More Traffic for Your Website

Everyone wants to understand how SEO works these days.  We specify “these days” because the rules for SEO are continually changing.  Since Google has over 200 ranking factors that must be considered, it’s essential to keep up with these changes to rank well in Google searches.

Undoubtedly, if you own a home remodeling and landscaping business, you want to learn new ways to earn more money, get more traffic and stay ahead of the competition.  The best way to ensure this is to get the top spots in search engine results for your site’s relevant keywords.

Do you want to increase your website rankings?  We have tons of ways to help.  Follow the important tips below.  However, understand that the best way to accomplish this goal is to post the best content.  We didn’t include it on our list of tips because the top online home renovation and remodeling sites automatically provide the best content.

1. Get Relevant Links

relevant-linksWhen relevant links are linking to your website, this tells Google that your site is credible and authentic.  Unfortunately, not all links are helpful links.  The more authoritative and relevant these links are, the better it makes your website look.

It’s also essential when local companies link with each other which spotlights local service areas for top search engines.  When it comes to SEO, opt to use a few high-quality links instead of millions of low-quality links.

Although there’s no way to control which websites link to your content, there are things that can be done to get more traffic to your home renovation and remodeling website.

  • Post good quality content. Remember that there aren’t steadfast rules when it comes to the length that each piece must be.  Shorter is not always bad, and longer is not always good.  Make sure that each post is the right length.  Don’t write fluff.
  • Post on social media sites to get more traffic.
  • Link to other good quality sites, so their website owners do the same for you.
  • Ask to write guest posts for other websites.
  • Get published in popular home renovation and remodeling online magazines.

2. Get Social

Now let’s get some things straight about posting on social media.  The number of followers that you have has nothing to do with how Google ranks your website; however, Bing does place value on social media interaction.  It was once important to Google as well, but it no longer impacts Google’s ranking algorithm.

But it is still important to interact with social media sites because the top search engines regularly crawl them.  So, if someone does a search on one of these sites for keywords such as “home renovation,” or “remodeling,” you should have a Facebook page or Twitter account that is optimized for these words.  If you’re lucky, your website will show up in the top search results for these keywords which is why SEO is crucial for home renovation and remodeling websites.

3. Use Breadcrumbs

you-are-here-breadcrumbs

Breadcrumbs ensure that searchers can get back to your site’s homepage once they’ve viewed other pages on your website.  Using breadcrumbs is beneficial because viewers can move deeply through your website and improve your SEO bounce rate.  In addition to helping visitors, breadcrumbs improve your website by:

  • Highlighting keywords on various pages and showing how web pages are related to one another.
  • Improving the content hierarchy of your site, which is also known as the internal linking structure.

4. Use SEO Optimized Post Titles

Make sure that each post title is optimized for search engines, but do not keyword stuff.  Your website will be penalized if you keyword stuff.  Most importantly, the keywords that you want to rank for will be diluted and lose importance. Make sure that your title has an SEO optimized title, but also ensure that the keyword is included in the content post.

Also, optimize keywords for search engines, but make sure they are readable for your website visitors.  All post titles show up in online search results.  If they seem too optimized, online searchers will not click on them which means that your site will never rank highly, and it may also be penalized in the process.

3 basic web design hacks to skyrocket your conversions

3 Basic Web Design Hacks to Skyrocket Your Conversions

3 basic web design hacks to skyrocket your conversions

Traffic is only as good as it CONVERTS into phone calls, sales, and revenue for your business. You can have the best website designed in the world, but if you cannot get your visitors to take action, you’re not going to be able to monetize the traffic.

In this article, we will discuss some basic and beginner-friendly tactics to ensure that people who visit your website get enough information to feel comfortable enough to pick up the phone and call your business or fill out that Contact Form. This is mostly applicable to independent business owners who may have put up their site a while ago and have not seen tangible results from it yet.

Prominent Call to Action

movie clapper actionMake sure your PHONE NUMBER is visible no matter where the visitor is on your site. An easy way to do this is to make it prominent in the top right corner of the site, visible on all pages along with your Navigation Menu. If your website does not have a prominent and clear call-to-action, ask your web design company to set one up as soon as possible.

Making it difficult for your customers to find your contact details is one of the biggest mistakes that beginner business owners make, especially when they haven’t had a professional consultation. For a customer to find their way to your Contact page just to find your number is big No-No!

You need to understand that your customers are going to be different kinds of people and at different places in the buying process. Some are going to want to call you right away and will get frustrated if they can’t find your number. Others won’t feel comfortable calling you just yet but might fill in a Contact Form to find out more. So, you also need to have a prominent secondary call-to-action to capture these leads.

Add Trust and Credibility Elements

trust puzzle

Understand that MOST people who come across your website DO NOT contact you. And think about why. Is it that they are just browsing for the services you provide and not really looking to buy? Or were they disappointed that the information on your site was not sufficient, so they went to look for someone else? Or perhaps you did have enough information, but they just didn’t feel comfortable or didn’t trust you yet?

All these are possibilities you must consider to improve your conversion rate. Think about the first impression that your site is giving to your visitors. If necessary, ask some people you know about how they feel when they first visit the site. It always helps to get a fresh visitor’s opinion on a site you might feel biased about as you may have put a lot of work into it.

Once you have a list of potential issues, think about how you can solve them on your site. For example, if trust is a factor, you can add some of your past client’s logo so convey that other businesses have trusted you. You can put up video testimonials as well.

If credibility and information is a problem, you can display some of well-known websites, magazines or newspapers that you have been featured in, put up photos of events you have spoken at or a video of a TV interview.

Harness Social Media to Humanize Your Business

harness social media

Your website is the online representation of your business. But don’t forget that people feel most comfortable buying from other people, rather than websites. This is particularly true for B2B businesses and service-based businesses.

As a human, you can only be at one place at a time. But as a website, if you do it right, you can be in many places and always be operating! So don’t make the mistake of hiding behind your website. Instead, use it to ramp up your presence online, create and publish as much content as you can, and you will see your organic leads go through the roof!

Social media helps to accomplish exactly this. It tells your visitors that your business is active and current and values their customers enough to engage with them on social media platforms. You can embed your feed in the Sidebar of your website if it goes with the look of your site or you can simply.

Vancouver Web Designer

Hurricane Web Design Vancouver
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Vancouver, BC V6G 1E4
(604) 256-7081
https://www.hurricaneweb.net/