If you own your own roofing business and your goal is to improve your search engine rankings, knowing the ins and outs of keyword research is a must – unless you are using an SEO agency. Using the free keyword planner from Google can help you to find roofer themed keywords that can boost traffic:
- List The Services You Offer
- What Is Your Main Target Service Area?
- Use Google’s Keyword Planner to Research the Phrases
- Incorporate Your Keywords On Your Pages
- Add The City You Service To Your Keywords
List The Services You Offer
Write down all services provided by your roofing company, such as commercial roofs, inspections, and repairs, installing new roofs. The point is to research your keywords for SEO purposes although eventually, each service will have its own page.
What Is Your Main Target Service Area?
It’s highly recommended to keep things simple by ranking in the main town or city that your physical address is based in.
Use Google’s Keyword Planner to Research the Phrases
Enter the services you provided in the list above as keywords in the keyword planner. Use your primary service area as the city when prompted.
Look for the keywords that have the highest volume when it comes to search volume from potential customers, and then organize based on the service they are under, once you have chosen the high volume keywords.
Incorporate Your Keywords On Your Pages
Of course, your goal is to enjoy stronger SEO rankings and to achieve that goal you should now incorporate these keywords into the text on your roofing company’s website. Make sure you don’t overstuff these keywords, but at the same time use each of them in their respective pages on your site.
It’s worth making the point again that you absolutely should not stuff keywords into your text, however tempting it might be to do that – effective SEO is about so much more than just stuffing the keywords into your blog or content.
Add The City You Service To Your Keywords
Use city phrases too on each of the individual pages on your roofing company website, alongside your chosen keywords, but make sure you are only using the keyword on its relevant page.
Here’s an example of how it begins to come together. If your location is in Vancouver, and your chosen keywords are ‘best roofing repair’ you may want to incorporate an H tag on the page that relates to repair services that might say something like ‘Why You Should Choose Us For Roofing Repair In Vancouver.’